Kuala Lumpur, 13 July 2023 – Honda Malaysia, the leading automotive manufacturer, is proud to announce the launch of the highly anticipated All-New Winsome Runabout Vehicle (WR-V). With its arrival, Honda Malaysia becomes the first Japanese mass market manufacturer to introduce a new model in the Non-National Small SUV segment, solidifying its strong presence in the Malaysian market.
The All-New WR-V embodies Honda’s commitment to meeting the evolving demands of the automotive landscape in Malaysia. Recognizing the increasing popularity of SUV models, especially among young professionals and families, Honda’s Research and Development (R&D) team designed the WR-V as a practical and compact SUV tailored for everyday urban commutes.
Mr. Hironobu Yoshimura, Managing Director and Chief Executive Officer of Honda Malaysia, expressed his excitement about the All-New WR-V, stating, “We believe this Small SUV has a huge potential in the market and will strengthen Honda Malaysia’s strong presence in the Non-National SUV segment. We are confident that the All-New WR-V can appeal to young professionals and families who seek a Small SUV with a good value offering.”
The market response to the All-New WR-V has been overwhelming, with over 2,500 bookings received within just one month of the vehicle’s pre-launch booking period. Honda Malaysia extends its gratitude to the Malaysian customers and business partners for their unwavering support, as well as the Malaysian government for their continuous support in the development and growth of the automotive sector.
The All-New WR-V stands out in the Small SUV segment with its distinctive design language and a host of sought-after features. The range-topping WR-V RS variant boasts a Mesh-Style Grille with silver chrome, silver painted Lower Garnish, and 17″ Dual-Tone Alloy Wheels, exuding a stylish and captivating aura. Its impressive ground clearance of 207mm surpasses even cars from higher classes, ensuring superior performance on any terrain. Additional exterior features, such as the Trunk Spoiler, Shark Fin Antenna, Auto LED Headlights, LED Daytime Running Lights (DRL), LED Front Fog Lights, and Front LED Sequential Turn Signals, further enhance the All-New WR-V’s overall appeal.
Inside the cabin, the All-New WR-V offers a clutter-free interior designed to optimize cabin space while maintaining a vibrant and modern aesthetic. Drivers and passengers can enjoy optimal comfort and convenience, thanks to features such as Power Retractable Door Mirrors, Smart Entry with Push Start Button, Remote Engine Start, and Walk Away Auto Lock. The interior is further enhanced by Auto Air Conditioning and Leather Seats, creating a pleasant driving experience. The All-New WR-V also comes equipped with a 7-inch Display Audio with Apple CarPlay™ and Android Auto™ Connectivity, 6 Speakers, 4.2-inch TFT Meter Cluster, and Paddle Shift for added convenience and entertainment.
Under the hood, the All-New WR-V is powered by a 1.5L DOHC i-VTEC engine, delivering a maximum power output of 121PS and 145Nm of torque. Integrated with Continuous Variable Transmission (CVT) with G-design shift technology, the All-New WR-V offers excellent fuel economy and exceptional driving performance.
Safety remains a top priority for Honda, and the All-New WR-V includes advanced safety features to ensure a secure driving experience. All variants come standard with Honda LaneWatch, and the Honda SENSING package consisting of eight safety functions, including Lead Car Departure Notification, Adaptive Cruise Control, Forward Collision Warning, Collision Mitigation Braking System, Lane Keep Assist System, Road Departure Mitigation, Lane Departure Warning, and Auto High Beam. The RS variant is additionally equipped with Honda CONNECT, providing added safety, security, and convenience for Small SUV owners.
The All-New WR-V is available in five captivating color options, including the brand-new Stellar Diamond Pearl, a first for a Honda model. The other colors offered are Platinum White Pearl, Ignite Red Metallic, Meteoroid Gray Metallic, and Crystal Black Pearl.
The All-New WR-V is priced as follows:
- RS: RM107,900.00
- V: RM99,900.00
- E: RM95,900.00
- S: RM89,900.00
With the rising demand for SUVs in the market, Honda Malaysia aims to achieve a monthly sales target of 1,300 units for the All-New WR-V. The company believes that the All-New WR-V, with its striking design and attractive features, will captivate Malaysian SUV enthusiasts.
For more information on the All-New WR-V, customers can visit any of the 101 authorized Honda dealerships nationwide, contact Honda Malaysia’s Toll-Free number at 1-800-88-2020, or visit the official website at www.honda.com.my.
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