Five Petroleum Malaysia Sdn Bhd hopes to revolutionise Malaysia’s petrol retail business with small station setups and mobile application for cashless transactions.
Five Petroleum Malaysia Sdn Bhd has officially announced the launch of its brand and officiated the opening of its first petrol station at Kalumpang, Selangor along the Federal Route 1 northbound. The new petroleum company has secured a supply contract from Petronas as its fuel supplier.
Branded as Ultimaxx, Five aims to keep its brand promise by providing high-quality fuel, economically and more conveniently.
FIVE is a unified energy company that aims to meet Malaysia’s growing demand for fuel in ways that are economically, environmentally, and socially responsible. We also want to help Malaysia reach its next milestone in development.Dato’ Haji Juhari Bin Abdul Ghani, Chairman of Five.
Managed by the same team that built Seng Group – a leader in the petrol retail trade for nearly five decades, which also represents BHPetrol – will manage supply and distribution services to petrol station operators including the construction of new Five stations.
Five have recently received the licence from the Domestic Trade and Consumer Affairs Ministry on 15 January 2020, which marked the company’s first foray into the petrol retail business.
Five aspires to give Malaysians a hassle-free fuelling experience by integrating next-generation technology and innovation. Five will also be the first petrol brand in Malaysia to offer a smaller and easier station setup for new entrepreneurs, which Five says will revolutionise Malaysia’s petroleum retail market.
Five says that this will create new enterprise opportunities for all Malaysians as it lowers the entry requirements for would-be petrol station operators. And with the smaller station setup means that the stations can be opened in more remote areas, bringing much-needed fuel supply to such areas. Moreover, this will further boost Malaysia’s economy by providing more entrepreneurial opportunities in the market.
In line with the National Budget 2020 blueprint, Five petrol stations will feature new mobile applications enabling cashless payments. Furthermore, the company also plans to integrate partnerships, rewards and loyalty features in the mobile application in a bid to capture the existing market share.
Five says that such partnerships will play an integral role in their Woo! Mart convenience stores and will also feed into Five’s upcoming customer loyalty programme.