Buckle Up campaign on YouTube combines education on safety with entertainment
Buckle Up is a YouTube animation series for children. Launched by Volkswagen Passenger Cars Malaysia, the aim is to teach children about the importance of road and car safety through entertainment.
The series features Volkswagen mascot, Buckle Up bear and is aimed at three to seven year children, with the content communicated in a fun and enjoyable way. Topics that will be covered include how to cross the road, understanding traffic lights and the importance of wearing a seat belt.
The Malaysian Institute of Road Safety Research reported that road accidents are the fourth common cause of death in Malaysia: more than 1,500 children under the age of 10 has died in road accidents from 2007 to 2017. Last year, Malaysia had the third highest fatality from road accidents in Asia, behind Thailand and Vietnam.
Volkswagen first launched the Buckle Up Campaign in 2015 and partnered with the Association of Registered Child Care Providers Malaysia or PPBM to educate the general public on the importance of child passenger safety through training modules across 280 childcare centres nationwide. Since then, Volkswagen has constantly communicated child safety through training modules to dealers at the Volkswagen Academy, to customers and owners via dealership events and on social media platforms.
The Volkswagen Buckle Up campaign series is available on Volkswagen’s YouTube channel here. Don’t miss out on new episodes, subscribe today to receive the latest updates and notifications.