PROTON UNVEILS NEW SUV TO MALAYSIAN MEDIA
- PROTON X90 to use mild hybrid system marking PROTON’s debut in NEV segment
- New 3-row SUV presented by Proton as a Premium Modern Family SUV
PROTON’s long awaited mild-hybrid electric vehicle (MHEV) model, the PROTON X90, was today unveiled to the Malaysian media at the company’s styling studio in Shah Alam. The latest addition to the Proton line-up marks the brand’s entry into the New Energy Vehicle (NEV) market and showcases their commitment to reducing carbon emissions by adopting green engine technology towards setting a new standard in sustainable mobility.
A Premium Modern Family SUV that is designed to empower
The PROTON X90 is the third X-series model from PROTON, the SUV market leader by sales in Malaysia. Assembled at PROTON Tanjung Malim alongside the PROTON X50 and PROTON X70, the PROTON X90 is also a testament to the company’s commitment to supporting the local automotive industry by introducing new technologies to the ecosystem.
Available in four variants ranging from Standard to Flagship, PROTON’s largest SUV offers space and versatility with not only a 7-seater configuration but is also available as a 6-seater featuring individual chairs for the second row. The new model’s muscular silhouette highlights the latest evolution towards a premium design identity. The redesigned Ethereal Bow flowing between the headlamps frames a newfound premium aura, creating a strong and harmonious look that is sure to impress. The grille is equally stunning, featuring diamond shapes inspired by
songket patterns, exemplifying infinite movement, and upon closer inspection reveals distinctive repeating patterns
of the Infinite Weave. This evolutionary Design DNA was inspired by Malaysian craftsmanship and rich
cultural heritage.
New safety features on the PROTON X90
In addition, safety is at the top of the list for this model as it comes equipped with new features such as Rear CrossTraffic Alert (RCTA) which detects approaching vehicles while reversing using the rear radar sensor, Rear Collision Warning (RCW) which alerts driver on potential rear-end collisions and Traffic Sign Information (TSI) which detects and displays road signs. The PROTON X90 is the brand’s first vehicle equipped with these intelligent safety features.
The SUV also boasts a 10-inch LCD meter combination, providing an easy-to-read and intuitive digital user
interface. The infotainment unit in the flagship variant of the PROTON X90 features a 12.3-inch display unit, with
the powerful EO2 processor. This is the largest and most advanced unit available in PROTON vehicles to-date.
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