PROTON Unveils the Proton S70: A New Era of Stylish Driving

Kuala Lumpur, 28 November 2023 – Today, PROTON introduced the Proton S70, a cutting-edge C-segment sedan designed for discerning buyers. The launch event at Axiata Arena in Bukit Jalil was officiated by YB Senator Tengku Datuk Seri Utama Zafrul Aziz, Minister of Investment, Trade and Industry.

Return to the C-segment Sedan Market

Following the success of its SUV models, Proton X70, X50, and X90, Proton reenters the C-segment sedan market with the Proton S70, emphasizing innovation and collaboration with Geely.

Precision Engineering and Testing

With 260,000 man-hours invested in research and development, the Proton S70 underwent rigorous testing, covering 1.2 million kilometers, ensuring a precision-crafted sedan.

Intelligence That Evolves

The Proton S70 boasts four variants with the “Hi PROTON” voice command in the top two, a 1.5L turbocharged engine, and a host of intelligent features, including online navigation and remote engine start.

Safety First

Awarded a 5-Star safety rating by ASEAN NCAP, the Proton S70 prioritizes safety with features like 6 SRS airbags and 13 Level 2 Advanced Driver Assistance System features.

Prices and Packages

Buyers enjoy comprehensive benefits, including a 5-year unlimited mileage warranty, low financing rates, and exclusive packages for the first 3,000 customers, such as aerokits and service vouchers.

Color Options and Prices

The Proton S70 is available in seven colors, with on-the-road prices ranging from RM 73,800 to RM 94,800, varying by variant and region.

“The Proton S70 sets new benchmarks in this competitive segment, fulfilling the demands of PROTON’s customers,” said Dr. Li Chunrong, CEO of PROTON.