Subang Jaya, 5 December 2023 – Malaysian car manufacturer PROTON maintains its robust market position with impressive sales figures for November 2023, recording a total registration of 12,296 units (domestic + export). This achievement solidifies Proton’s second position among automotive brands, showcasing resilience in a competitive market.
The year-to-date (YTD) sales up to November reached an outstanding 141,900 units, surpassing the entire sales volume of the previous year. Notably, Proton experienced a commendable 12% growth year-on-year, securing a steady market share of 19.7%.
Bookings for Proton S70 Surge Threefold Post-Launch
Launched on 28 November, the PROTON S70 has made a remarkable impact, with bookings soaring threefold post-launch and now exceeding 900 per week. The model’s tagline, “Intelligence that Evolves,” resonates well with consumers, indicating its popularity and ability to meet the demands of the Malaysian market. Total bookings for the S70 have already surpassed 3,000 units, marking a successful entry into the market.
PROTON X Series Continues to Win Malaysian Hearts
The Proton X Series, comprising the X50, X70, and X90 models, has reached a milestone of 201,710 units on the road. The X Series, known for innovation, performance, and style, has become a symbol of Proton’s commitment to delivering vehicles aligned with diverse consumer preferences. Notably, the Proton X50 and X70 contributed significantly to November’s success, with 2,115 and 95,100 units sold, respectively.
High Demand for Proton PIES Models Drives Significant Sales Growth
Proton’s PIES models (Saga, Iriz, Persona, Exora) continue to impress, recording a substantial 34.3% growth compared to YTD 2022. The Proton Saga remains the highest, with 6,349 units sold, showcasing enduring popularity among Malaysian car buyers.
Reflecting on these achievements, Roslan Abdullah, Chief Executive Officer of Proton Edar, stated, “November has shaped up well for us, and we’re poised for a strong year-end close. Our model lineup perfectly aligns with preferences for style, performance, technology, and practicality. Ongoing improvements in our after-sales services have strengthened customer confidence, ensuring a smooth ownership journey.”
PROTON November 2023 – Individual Model Performance (including export)
| Model | No. of units sold | Total Sales 2023 | Sales achievement for the month |
|---|---|---|---|
| Saga | 6,349 | 64,155 | 2nd highest volume A-segment sedan |
| Persona | 1,902 | 22,557 | 3rd highest volume B-segment sedan |
| Exora | 302 | 4,212 | Highest volume C-segment MPV |
| Iriz | 518 | 7,151 | 4th highest volume B-segment hatchback |
| X70 | 739 | 10,444 | 2nd highest volume C-segment SUV |
| X50 | 2,115 | 29,096 | 2nd highest volume B-segment SUV |
| X90 | 371 | 4,285 | Highest volume D-segment SUV |
| Total | 12,296 | 141,900 |
About PROTON
PROTON Holdings Bhd, Malaysia’s first national car project, has evolved into a modern and global automotive brand through a partnership between DRB-HICOM and Zhejiang Geely Holding Group. PROTON continues to deliver cars anchored on its brand promise of Inspiring Connections and founded on its core values of always delivering Innovative Technology, Reliability, and International standards.