YOKOHAMA, Japan – October 3, 2023 – As anticipation builds for the upcoming Japan Mobility Show in Tokyo later this month, Nissan Motor Co., Ltd. is taking the automotive world by storm with a groundbreaking series of all-electric concept vehicles. Leading the charge is the stunning Nissan Hyper Urban, unveiled digitally today as a prelude to the much-anticipated event.
Nissan’s innovative concept vehicle series, set to be revealed one by one in digital form leading up to the show’s press day on October 25, carries the name “Hyper” to signify the electrifying excitement they promise to bring. Each concept in this series is embodied by a unique symbolic character and boasts customized features designed to enhance diverse lifestyles and aspirations. These forward-looking concepts empower customers to make a positive impact on the planet without compromising on style or enjoyment.
The Japan Mobility Show serves as a testament to Nissan’s unwavering commitment to enriching people’s lives and leading a revolution in the electric vehicle (EV) landscape through transformative products and cutting-edge technologies.
The world got its first digital glimpse of the Nissan Hyper Urban at Nissan’s state-of-the-art design presentation hall, located within the Nissan Technical Center in Atsugi, Kanagawa.
Empowering a Cleaner World with the Nissan Hyper Urban
The Nissan Hyper Urban has been meticulously crafted to cater to the sophisticated tastes of urban and suburban professionals who prioritize environmental sustainability. Its sleek and contemporary design not only makes a bold statement but also seamlessly blends into its surroundings.
This concept vehicle integrates itself fully into the EV ecosystem with its impressive Vehicle-to-Home (V2H) function, allowing it to provide power to homes, leading to significant energy cost savings and reduced strain on the power grid. Thanks to its Vehicle-to-Grid (V2G) capability, owners can even contribute excess power to the grid, supporting their local communities and earning money in the process. The Intelligent Charging Management System, driven by AI, autonomously charges vehicles and powers buildings, ensuring efficient power management.
Furthermore, the Nissan Hyper Urban’s commitment to sustainability extends to its lifespan. Regular hardware updates and software enhancements guarantee a fresh ownership experience over many years. For example, the interior can be refreshed with a new instrument panel that incorporates the latest technologies and trends in graphic user interfaces.
This car embodies Nissan’s vision for the future of electric mobility, showcasing its advanced design and technological capabilities. The lime yellow exterior shifts in chromatic expression depending on the angle of light, captivating attention while seamlessly blending into its surroundings. Scissor doors at the front and rear add character and a sense of openness, while the sporty silhouette enhances aerodynamic efficiency. Wide tires complete the urban aesthetics with a touch of rugged dynamism.
The interior of the Nissan Hyper Urban has been thoughtfully designed to harmonize with urban living spaces. Drawing inspiration from kaleidoscopic triangles, the instrument panel and display can be customized to match the owner’s mood. Additionally, the front seats can be collapsed and folded into the back seats, creating a private, sofa-like relaxing space. Beyond daily commuting, the Nissan Hyper Urban effortlessly integrates relaxation and utility, transforming into an interior space for unwinding when parked in a loft apartment or bungalow.
The Nissan Hyper Urban sets a new standard for the electric future, where style, sustainability, and innovation converge to shape a cleaner, more exciting world.
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