New VW global brand look and logo represents new vision and new attitude
Volkswagen Passenger Car Malaysia has launched Volkswagen’s new global brand look in Malaysia. The “New Volkswagen” revised logo and updated brand style made its world premiere at the IAA in Frankfurt in September 2019.
The logo has been distilled to a flat, two dimensional form. The simplicity makes it more digital media friendly.
The brand also has a new ethos, “Vibrant Power” which is Volkswagen’s new vision and attitude, represented by bolder and more colourful imagery. This new style will be applied across the brand in more people-focused pictograms and typography. In addition, Volkswagen will replace its Das Auto tagline voiced by a man, with a sound logo, represented by a female voice.
The first new car to feature the new logo is the VW ID.3 electric car
The new VW global brand look will be introduced across over 171 markets and 10,000 dealerships around the world over 2020. In Malaysia, the website www.volkswagen.com.my and all the social media channels have been revamped in line with the new brand design with simpler user navigation and accessibility for both desktop and mobile, comprehensive information on the model range, sales and aftersales offerings, test drive bookings, dealer network information, and a stories and newsroom section. The 21 dealerships will be revamped in stages to reflect the new brand image.
Listen to VW’s new sound logo below:
You can also view VW’s new brand style launch video below: