China may not be the centre of the world’s automotive industry but it is without a doubt the market that all carmakers want to be in. The sheer size of the market makes it worth spending and doing whatever it takes to have a presence and even Rolls-Royce has decided to open its largest showroom in the world there. The new showroom in Shenyang, capital of Liaoning Province, is the sixteenth showroom in China and covers a 1,200 square metre space with two floors.
At the opening ceremony this morning, Henrik Wilhelmsmeyer, Regional Director, Rolls-Royce Motor Cars Mainland China, said: “Rolls-Royce Motor Cars holds a remarkable 108-year legacy. This year in particular is very special, marking the 10th anniversary of the renaissance of the historic marque at the new Home of Rolls-Royce in Goodwood, England. We are delighted to celebrate such a milestone moment with the opening of the world’s largest showroom in the capital city of Shenyang in partnership with Shenyang Hong Lu Ming Zun. This development provides discerning individuals in the region direct access to the world’s pinnacle super-luxury marque.”
A Phantom Coupé, coated in midnight blue matched with seashell interior, was unveiled at the opening ceremony. Like other Phantom Series II models, the Coupe features significant improvements in design, drivetrain and technology. It also plays host to a number of Bespoke elements such as silver twin coachline and blue seat piping to highlight its dynamic profile. [Click here for driving impressions of the Phantom Series II]
Premium Bespoke personalisation services will also be available from the new facility, underlining the growing popularity of the service among Rolls-Royce owners in China and across the world. Nearly 95% of all Phantom family models and three out of every four Ghosts contain some element of Bespoke personalisation.
Last year, Rolls-Royce celebrated a third consecutive record year as 3,575 cars were delivered to customers across all corners of the globe, marking the highest annual sales in its history.
What’s it like to drive a Rolls-Royce? Click here for our driving impressions of the Rolls-Royce Phantom Series II