#SafetyStartsWithYou – a series of Public Service Announcements from BMW

BMW Group Malaysia has introduced #SafetyStartsWithYou, a series of Public Service Announcement videos directed by BMW Shorties Finalist Mallory Lee, as part of the company’s annual BMW Safety 360º Program. The series of videos can be viewed here.

Featuring children between the ages of 4 and 9 years old, the series serves as a reminder to adults to be safer on the roads, especially during this Hari Raya period when the Balik Kampung season starts. Highlighting some of the most basic road rules, etiquette and practices to stay safe on the road, the series includes five 30-second videos promoting the use of seatbelts and childseats, signal indicators, as well as adhering to the traffic light, speed limit and not using handphones while driving.

#SafetyStartsWithYou highlights some of the most common causes of road accidents including:

Distracted driving: In the episode #DontTextandDrive, we are reminded that the driving requires our full attention and that no call, message or notification is too important. It can wait until you reach your destination.

Non-observance of speed limit and traffic lights: In the #LimitYourSpeed and #SlowAtYellow videos, these offences are highlighted  with a key reminder that patience makes a difference between life and death.

♦ Changing lanes and signal indicators: #FlipToSaveLives  shows the use of signal indicators easily re-enacted by children. It is hard to understand why it is one of the most neglected responsibilities by many drivers. The simple act of flipping the signal indicator can avoid accidents like being rear-ended, sideswiped, or ‘t-boned’ by other vehicles.

Use of childseats: The video entitled #TimeForChildSeatsNow reminds parents that they should not wait for a law requiring children to be placed in childseats. Instead, parents should recognise that this is an important move to make if they are truly thinking about the safety of their children.

“Road safety and responsibility on the road should be approached from the complete view of technology, behaviour and action. While we as a premium automaker continuously design and introduce new safety technology to significantly enhance road safety for all road users, it is also important for us to be reminded that safety starts with you. Your behaviour and action on the road can significantly reduce you and your children’s risks for road accidents. With this video series, we hope parents and adults in general will see that if our children understand basic road rules and sign, as well as safe driving behaviour, we as adults should reflect on our own actions which impact road safety,” said Harald Hoelzl, Managing Director & CEO of BMW Group Malaysia.

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[Chips Yap]