Roll By Goodyear – an easier way to buy new tyres

Shopping preferences have changed with consumers favouring convenience, efficiency and an ability to shop interchangeably online and in physical stores. Responding to this, The Goodyear Tire & Rubber Company is introducing a completely new tyre shopping and installation experience in selected areas of the USA, starting with the Washington DC metro area.

Known as Roll by Goodyear, the concept involves Goodyear showrooms and multiple installation options will be available. Customers start for their shopping for their new tyres online at the website or in a showroom located in vibrant lifestyle centres where people live, work and play.

Once the tyres are purchased either online or in the store, there are various options for collection. They can drop off their keys at a showroom and enjoy the nearby amenities or Roll by Goodyear will provide valet service that will pick up their vehicle from a location of their choice and bring it to back to wherever they are after installation is completed.

Another alternative is to make an appoint for a mobile installation van to come to where they are and install their tyres. At all stages, the customer will be kept informed of the status of work and know when it has been completed.

Roll by Goodyear makes buying tyres easier,” said Fred Thomas, Vice-President and General Manager of Goodyear Retail. “Customers can choose when, where and how to install their tyres and they are in complete control of the process from start to finish. Goodyear is eliminating the waiting room and giving people time back in their day to do the things they really want to do.”

Goodyear conducted significant pre-market testing for this new retail idea and the results were extremely favourable across all demographics, particularly with millennials. While Roll by Goodyear will look, feel and transact differently from Goodyear’s traditional company-owned stores, they are backed by the 120-year history of innovation, quality and superior performance of Goodyear.

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[Chips Yap]