Announcement by Sime Darby Auto Performance

Sime Darby Auto Performance (SDAP), the official importer of Porsche vehicles in Malaysia, has announced that its Porsche Centre in Bukit Bintang, Kuala Lumpur, will cease operations immediately due to the Mass Rapid Transit (MRT) project taking place.

The showroom had been renovated (it was previously a BMW showroom) at a cost of over RM3 million and opened in March 2011.

A new 2-storey building will become the premier showroom for Porsche in the Klang Valley and this will be known as the Porsche Centre Damansara. It is easily accessible from the Penchala Link, Sprint Highway, Lebuhraya Damansara Puchong and other major highways. It will be operational in July this year.

The new Porsche Centre will also be equipped with a state-of-the-art Porsche Fitting Lounge. Here, customers can view and feel various colour and leather samples as well as use the Porsche car configurator which is operated through a 60-inch touchscreen, enabling them to personalise their Porsche.

“The relocation of Porsche Centre Bukit Bintang to the new automotive belt in Damansara is in line with SDAP’s plan to expand its network in strategic locations. I believe that with the opening of the new Porsche Centre Damansara, we will be able to be more accessible for many more of our customers. The new location will play an integral role in Porsche’s expansion in Malaysia,” said Arnt Bayer, CEO of SDAP.

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[Chips Yap]