Infiniti Q30 concept revealed

Infiniti, Nissan’s luxury division, has provided a first look at the Q30 Concept which previews the next step in the brand’s foray into new premium segments. More compact than any other Infiniti model, it targets a new generation of customers who are looking for premium products.

The Q30 Concept embodies Infiniti’s vision to deliver head-turning design, innovative materials with precise fit and finish and passionate craftsmanship, while provoking a radical shift in the premium compact segment.

Like the QX70 (FX), the shape of the Q30 Concept deliberately challenges categorisation. It is not a coupe, not a hatchback and not a crossover either, but a fusion of the three bodystyles. This merging of the design and sportiness of a coupe, the roominess of a hatchback and the higher stance of a crossover is expected to appeal to younger customers seeking an alternative to traditional premium compact vehicles and open to convention-challenging approaches.

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[Chips Yap]