Infiniti looks to the past and the future in its design direction

Infiniti, Nissan’s premium brand, recently showcased its pioneer spirit and passion for design at the 2018 Amelia Island Concours d’Elegance with the all-electric Prototype 9 retro roadster and the Q Inspiration concept, the latter offering a hint at the future of Infiniti design.

An ode to the ingenuity and adventure of early motorsports, the Prototype 9 reimagines what might have been for a 1940s Infiniti Grand Prix racing car with time-honoured production techniques employed to realize its retro design. And looking ahead the future, it is powered by a prototype electric motor and battery.

The Infiniti Q Inspiration concept, which recently made its debut at the North American International Auto Show, eschews classical sedan forms with its coupe-like appearance and elongated silhouette, presenting Infiniti’s design vision for vehicles in this segment. It is the first manifestation of Infiniti’s new form language for an era of advanced powertrains.

“We put a lot of passion into creating the Q Inspiration and Prototype 9 and showcasing these vehicles at the Amelia Island Concours d’Elegance is an honour,” said Alfonso Albaisa, Senior Vice- President of Global Design for Nissan Motor and lead designer of both Prototype 9 and the Q Inspiration concepts. “The future of electric vehicle design is like a blank canvas and as we begin to fill it in, I look forward to an invigorating discussion with some of the best automotive designers in the world.”

Infiniti announced in January that the company will go electric in 2021 with its first pure electric production vehicle and new models to offer electrified powertrains. Customers can expect vehicles like the Q Inspiration concept with a whole new level of electrified driving performance as an evolution of Infiniti’s current powertrains.

Infiniti will offer a mix of pure electric vehicles (EV) and e-POWER vehicles, encompassing the full range of low-emission vehicle technology. Infiniti’s proprietary e-POWER technology features a small petrol engine that charges a high-output battery.

By eliminating the need for an external charging source and providing the convenience of refueling with petrol, it will be possible to offer the same driving experience as a pure EV. As a result of this emphasis on low-emission technology, Infiniti expects more than half its global sales to be comprised of electric vehicles by 2025.

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