Data released by the China Association of Automobile Manufacturers (CAAM) showed that, in the first half of 2013, both of the output and sales of the Chinese auto market exceeded 10 million units. This represented a growth of 10% compared to the previous year’s volume.
However, in spite of the increased volume, at least 50% of key carmakers are known to have missed their targets for the first half-year. A closer look at the figures reveals that during the period, the share of Chinese brands had also shrunk gradually.
However, one of the domestic brands which stood out was Great Wall Motors (GWM) which reported total sales of 367,900 units over the 6 months, a 32% growth compared to the same period in 2012. This was higher than targeted and placed it 8th in industry rankings.
Not surprisingly, GWM’s success was due to its product line which is focussed on SUV products, enhanced by the creation of the independent brand, Haval. GWM has also been investing more in after-sales services (high on the agenda of brand development) and carries out numerous activities with the aim of boosting customer satisfaction.
186,600 units of Haval SUVs were sold in China, a growth of 70.7% year on year. Of this number, the H6 registered accounted for 88,800 units, making it the only domestic model on a par with joint-venture models.
GWM’s business performance over the past few years has been impressive enough that it is included in the Forbes Global 1000 list for this year, one of only four domestic Chinese carmakers to be on the list. By 2015, the company is aiming to sell 1.3 million units and have a production capacity of 1.5 million units.