In conjunction with Earth Day, Edaran Tan Chong Motor Sdn Bhd (ETCM) is collaborating with MyTeksi Sdn Bhd to demonstrate their commitment to the environment and sustainable transportation. The initiative will see a fleet of Nissan LEAF electric vehicles driven around the Klang Valley offering free rides to passengers who book their taxis via MyTeksi, Malaysia’s largest on-demand taxi booking network.
This collaboration is part of ETCM’s efforts to help promote and create awareness for electric vehicles (EVs) as an option for sustainable transportation. Since last year, ETCM has been actively promoting EVs and boosting public awareness as a prelude to eventual introduction of EVs for sale.
Dato’ David Chen, Executive Director of Edaran Tan Chong Motor (ETCM) said: “This campaign is designed to allow people to experience a 100% electric vehicle and also to address any concerns of an electric vehicle and highlighting the many benefits of electric vehicles.”
“With these free taxi rides, we aim to show how practical, affordable and comfortable our Nissan LEAF is, in addition to contributing to our environmental zero-emission cause,” he added.
Free-rides will be given to passengers through two different channels – shuttle services in selected areas and via the MyTeksi Applications on Earth Day. The shuttle service will cover popular areas in Subang Jaya and Sunway. Passengers will need to spot the Nissan LEAF at these locations for a free-ride to their desired destination within the shuttle area. Selected passengers who make MyTeksi App bookings will also have an opportunity to get a free ride in the Nissan LEAF around the Klang Valley.
“We are thrilled to be able to give our passengers free rides in the Nissan LEAF. We hope to see more Nissan LEAFs as an option for taxi service transportation in the near future. The Nissan LEAF provides zero-emission at a lower cost to passengers compared to a car that runs on fuel,” said Aaron Gill, the Product & Marketing Head of MyTeksi.
ETCM will also launch a Twitter contest called ‘Spot, Tweet and Win’ to spread awareness about the free MyTeksi rides in the Nissan LEAF. The contest will run on April 22/23, 2013 and anyone may participate by following 3 simple steps to qualify for the contest. Firstly, customers need to follow @NissanMalaysia on Twitter, spot and snap a photo of the Nissan LEAF and tweet that photo along with the contest tagline which is “Spot a #LEAF and win from @NissanMalaysia @MyTeksi #EarthDay2013 free ride campaign” to @NissanMalaysia. Contest entries will be randomly drawn and 20 winners will get an exclusive Nissan LEAF miniature model.
[by Chips Yap]