Motorists in Malaysia who require performance-oriented tyres and who specifically want them from the Michelin brand now have a dedicated store to purchase and install them. The tyremaker recently opened its first flagship store for premium performance-oriented tyres at SpeedLine Kota Damansara, Petaling Jaya Selangor.
Focus on ultra-high performance products
The store is the first of its kind in Malaysia and will carry the complete range of Michelin tyres, with a focus on ultra-high performance (UHP) versions as well as racing tyres. In addition, SpeedLine will also offer motorsports merchandise. SpeedLine is a reputable outlet in the tyre services business with specialization in sportscars.
“Over the years, the trend for super sportscars and ultra-high-performance tuning in Malaysia has continued to rise, and we have seen an increase in demand for high performance tyres amongst consumers. The partnership with SpeedLine will allow us to provide our UHP products to this specific group of car enthusiasts who require tyres made for sport performance,” said the MD of Michelin Malaysia, Singapore, Indonesia and Brunei, Pascal Nouvellon.
The collaboration with SpeedLine further solidifies Michelin’s commitment to deliver uncompromising quality of service and products to its customers – particularly its exclusive Pilot Sport Series and racing tyres.
Improving product availability in Malaysia
Mr. Nouvellon added that this partnership is in line with Michelin’s plan to improve product availability in the Malaysian market. “As we’ve done over the years, we will continue to look at opportunities to grow with the country through various channels including increasing our already extensive dealership network and raise the profile of the car servicing industry to adhere to international standards.”
As of March 2019, Michelin has a nationwide network of 124 Michelin-branded stores, 54 TyrePlus outlets and over 350 Michelin-authorised independent dealers.