First look at Infiniti Q30 concept

Infiniti will stage the world premiere of its Q30 Concept at the Frankfurt Motor Show in September. The Infiniti Q30 Concept signals the contemporary design vision for a compact Infiniti vehicle which will target a new generation of premium customers.

Infiniti today released this sketch of the new compact premium model

Set to be unveiled at Infiniti’s press conference, scheduled for 10:15 am CET on September 10 in Frankfurt, the Q30 Concept is the next step in Infiniti’s foray into new premium segments. It embodies Infiniti’s vision to deliver head-turning design, innovative materials with precise fit and finish and passionate craftsmanship.

Infiniti, Nissan’s luxury division which was created in the late 1980s, has been offering medium-sized and large models all along. This has been fine in earlier years but as consumers are now looking towards smaller models, the company has to start looking at meeting the new demands and at the Frankfurt Motorshow next month, the Q30 Concept will preview its first compact hatchback.

“This Infiniti Q30 Concept is a prelude to the product portfolio expansion which underpins our aggressive global growth strategy,” said Johan de Nysschen, President of Infiniti Motor Company, Ltd.  “In our quest to appeal to the modern, young-minded premium customer, the Infiniti Q30 Concept has a distinctive style and reaches new levels of product quality.”

It represents the latest evolution of the Infiniti design philosophy introduced with the Infiniti Q50 which had its world premiere at the North American International Auto Show in January. Like the Q50, the Infiniti Q30 Concept also incorporates dramatic design cues from the visionary Infiniti concept trilogy – Essence, Etherea and Emerg-e.

(Clockwise from top left): Essence, Emerg-e and Etherea concept cars

Infiniti envisions provoking a radical shift in the premium compact segment. The adventurous design and graceful athleticism of Q30 Concept are said to ‘inspire greater expectations of what is possible beyond the designs dominant in the market today’.

“The Q30 Concept is slender, sleek and seductive,” said Alfonso Albaisa, Infiniti’s Executive Design Director. “When you see speedy big cats, like cheetahs, they have a slenderness and a lightweight stride. It’s almost like they’re floating.  That’s the muscularity we were aiming for with the Q30 Concept.”

This forthcoming compact premium model will be the first Infiniti model that Sebastian Vettel, Infiniti’s Director of Performance, influencing right from its inception. The 3-time Formula One World Champion from Infiniti Red Bull Racing helped to enhance and refine the driving dynamics of the new Infiniti Q50 as part of a commitment to infuse the brand with race-bred performance.


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[Chips Yap]