Ferrari’s Tailor-Made programme continues a longstanding Maranello tradition which began in the 1950s and 60s, a time when clients personalized their cars as a matter of course and enjoyed huge freedom when it came to materials, colours and finish. The result was genuinely unique cars tailored to suit the desires of each individual owner.
That prestigious past has now been revived through a programme that permits owners to specify every last detail of their Ferrari, from the exterior livery colour to the cabin trim, via a completely unprecedented choice of finishes, accessories, materials, treatments and colours.
The Tailor-Made programme is now available to customer in Malaysia too, having been launched at the Ferrari flagship showroom in Petaling Jaya, Selangor, recently.
“The number of cars on Malaysian roads has multiplied dramatically in recent years and there is no better time to renew the practice of customization in order to stand out. In essence, this program enables Ferrari owners to leave their distinct mark on an already extraordinary piece of machinery. Clients can enhance their Ferrari with personal touches, creating truly unique representations of their character and style,” said Datuk Wira SM Faisal Tan Sri SM Nasimuddin, Joint Group Executive Chairman of NAZA Group of Companies.