This year is the 50th anniversary of Hot Wheels, the popular range of small-scale die cast toy cars. As the year comes to an end, so too does the anniversary celebration which sees the culmination of the 50th Anniversary SEA Tour.
During the weekend recently, Eaden Lim Sze Han and Muhammad Harith Iqbal bin Shahril came out on top at the Malaysia National Finals, winning the honour to represent Malaysia at the Grand Finals in Jakarta this December.
“Eaden has shown a great interest in cars even from a very young age. His father and I have always encouraged him – but this is beyond anything we could have expected. Before this competition, I didn’t really know anything about cars or how he liked to play with them. I’m so grateful to Hot Wheels for giving us this opportunity to engage with him and for me, specifically, to bond with him over one of his interests,” said Low Teng Teng, his mother.
Nur Shatila bt Zulkifli, the mother of Muhammad Harith Iqbal was equally delighted with her son’s achievement in Category B, one of the two age categories for teams with participants from 5 – 8 years old and 9 – 12 years old. Each team had to comprise a mother and her child.
The Hot Wheels 50th Anniversary SEA Tour Malaysia National Finals were held in Petaling Jaya, Selangor, one of the 50 locations across 5 Southeast Asian countries. Hundreds of teams of hopefuls had competed for the chance to represent Malaysia in the finals, challenging each other in tests of speed, accuracy, and problem-solving.
“At Mattel, we believe that play is more than a way to pass the time. Play is an essential tool for the healthy growth of children and the more involved a mother can be, the better off their child. With Hot Wheels, we encourage children to embrace the challenger spirit that lives within each of them. The challenger spirit encourages them to face difficulties head on and to persevere through uncertainty – it’s a life skill that they can take with them for the rest of their lives,” said Ivan Franco, Country Manager of Mattel Southeast Asia.