KUALA LUMPUR, Malaysia – February 20, 2025 – DENZA, the premium sub-brand under BYD, has officially entered the Malaysian automotive market with the launch of its flagship luxury MPV, the DENZA D9. Under the theme “Redefining Sophistication,” DENZA blends elegant design, cutting-edge technology, and sustainable performance to establish itself as a leader in the premium electric vehicle segment.
BYD’s expansion into Malaysia through DENZA reaffirms the company’s commitment to innovation and greener mobility, catering to the evolving needs of local consumers. Liu Xueliang, General Manager of BYD Asia Pacific Auto Sales Division, expressed enthusiasm for this milestone:
“Today is a landmark moment for DENZA as we introduce a vehicle that redefines luxury driving in Malaysia. The DENZA D9 offers state-of-the-art technology while delivering sustainable mobility, in line with our vision for an emission-free future. We are excited to see the same positive reception in Malaysia that DENZA has received globally.”
A Legacy of Innovation and Luxury
Founded in 2010 as a joint venture between BYD and Mercedes-Benz, DENZA has evolved into a premium brand combining BYD’s advanced technology with Mercedes-Benz’s luxury heritage. Following ownership restructuring in 2021 and 2024, DENZA is now a wholly-owned subsidiary of BYD. Its flagship MPV, the DENZA D9, has already garnered widespread acclaim for its exceptional design, comfort, and intelligent features.
Leading Innovation in the Premium MPV Segment
The DENZA D9 represents the pinnacle of intelligent and luxurious mobility, featuring industry-leading technology such as:
- e3 Power System – A three-motor setup with rear-wheel steering for optimal performance.
- Cell-to-Body (CTB) Technology – Enhancing structural integrity and safety.
- Vehicle Motion Control (VMC) – Delivering superior handling across various terrains.
- DiSus Intelligent Body Control System – Featuring DiSus-C active suspension for maximum comfort and stability.
With a commitment to redefining the modern driving experience, DENZA ensures that owning a DENZA is not just about driving a vehicle—it’s about embracing a sophisticated lifestyle centered around innovation and luxury.
Strategic Partnership with DEVIALET for Superior Audio
DENZA has partnered with DEVIALET, a renowned French luxury audio brand, to elevate the in-car audio experience. This collaboration, launched on March 22, 2023, underscores DENZA’s commitment to blending intelligent technology with an immersive sensory journey, setting a new benchmark for luxury sound within vehicles.
Pricing, Variants, and Warranty for Malaysian Market
The DENZA D9 will be available in two variants:
- DENZA D9 Advanced (FWD) – RM 259,000
- DENZA D9 Premium (AWD) – RM 309,000
Customers will have the choice of three stunning exterior colors—Arctic White, Cosmos Black, and Whale Sea Blue—with luxurious Beige and Brown interior options.
DENZA offers a comprehensive warranty package, ensuring peace of mind for Malaysian customers:
- Battery Warranty: 8 years or 160,000 km (SOH >70%)
- Drive Motor & Controller Warranty: 8 years or 150,000 km
- Vehicle Warranty: 6 years or 150,000 km
Experience DENZA D9 Firsthand
The DENZA D9 launch event will take place at The Landing, KL Base from February 21 to 23, 2025. Attendees can enjoy:
- Exclusive test drives
- DENZA technology showcases
- VR showroom experience
Visitors are encouraged to register in advance for a seamless experience.
Stay Connected with DENZA Malaysia:
Website: https://www.denza.com/my
Instagram: @denza_malaysia
About DENZA Established in 2010 as a collaboration between BYD and Mercedes-Benz, DENZA has set itself apart as a premium electric vehicle brand. Now fully owned by BYD, DENZA continues to push the boundaries of innovation with luxury MPVs, SUVs, and sedans. The DENZA D9, launched in 2022, quickly became China’s best-selling MPV in 2023, cementing its place as a market leader. Today, DENZA is expanding its global footprint across Cambodia, Singapore, Thailand, Hong Kong, and now Malaysia.
With over 300,000 cumulative orders worldwide, DENZA is committed to shaping the future of sustainable, premium mobility. Redefining sophistication, DENZA is here to set a new standard in luxury electric vehicles.