Cadillac Elmiraj concept

Cadillac, GM’s luxury brand, is giving a preview of its future direction with the Elmiraj Concept, a grand coupe said to ‘express the pure enjoyment of driving’. At 5207 mm in overall length, the Elmiraj is 4-seat coupe with presence and poise, continuing from where the Ciel Concept left off.

“Cadillac is fueled by the creativity of our designers, led by Ed Welburn,” said Bob Ferguson, senior vice president, Global Cadillac. “Elmiraj provides a look inside the Cadillac Studio on how we envision performance and luxury for the next generation of luxury drivers.”

The concept advances Cadillac’s philosophy of dramatic design and performance, and its commitment to lightweight, agile cars. The Elmiraj is constructed with chassis and structural elements of an ongoing Cadillac vehicle development project slated for future production.

This new vehicle architecture expands the brand’s commitment to lightweight RWD performance, exemplified in the ATS sport sedan and the all-new and elevated 2014 CTS launching later this year.

The concept coupe is powered by a 4.5-litre twin turbocharged V8 that delivers an estimated 500 bhp. The engine takes the baseline technology from the new Cadillac Twin Turbo V6 featured in the upcoming 2014 CTS Vsport edition and expands it to the classic performance format of a V8 engine.

The interior blends elegantly crafted luxury and generous space with driver-focused performance elements. The upper section of the instrument panel is a single piece extending across the full width of the car, while the lower forms a cockpit space tailored for performance.

Backlit titanium trim curves from the cowl to the doors, dividing the rich upper camel leather from the wood trim. Cadillac Studio craftsmen handpicked fallen Brazilian Rosewood, a wood veneer prized for its use for hundreds of years in home furnishings and musical instruments. The wood is hand-cut into three dimensional sections for perfect control of the grain flow.

The car’s instrumentation features an analog tachometer and speedometer that are transparent. Directly behind the analog gauges sits a wide screen, high-resolution display which projects driver information and the output of a front-mounted camera. A 10-inch touchscreen for navigation and connectivity can be concealed inside the instrument panel when not in use.

Many of the most celebrated automotive designs through history have been luxury coupes. “We were influenced in particular by the 1967 Eldorado, both its actual design and the fact that in its time that car was a very stark contrast and a new direction. More recent design like the CTS-V Coupe and the ELR are provocative,” said Clay Dean, advanced design director. “Both of these cars were major statements of performance and luxury and drove Cadillac forward into new territory.”

Ciel concept (top) and 1967 Eldorado were reference models for the designers

[Chips Yap]