100,000 units of Honda’s popular hatchback, the Jazz, have been sold in Malaysia, with the 100,000th unit being delivered to a customer of authorized Honda dealer, Ban Lee Heng Motor Sdn Bhd in Seremban, Negeri Sembilan today.
The model that beat the Corolla
The Jazz (also known as the Fit in Japan and some other countries) has special place in Honda’s history as it was the first model to outsell the Toyota Corolla which had been No. 1 on the sales chart in Japan for decades. The achievement reflected changing tastes of the new generation of car buyers who found the practicality and versatility of the Honda hatchback more appealing.
The Jazz was first introduced in 2003 in Malaysia as a Completely Built-Up (CBU) model and its practical compact design attracted many customers, with close to 18,000 units sold.
The second generation was launched locally in 2008 and 4 years after that, Honda Malaysia began local assembly of the model at its own plant in Melaka as it was proving to be increasingly popular and demand grew. Notably, a hybrid variant was also assembled, the first hybrid model to be assembled in Malaysia. Total sales of over 80,000 locally-assembled units were reported to move it become a top-seller in its segment.
The current 3rd generation of the Jazz arrived in 2014 and total sales of over 75,000 units were reported up to the end of May 2019. The Jazz continues to lead the compact hatchback Non-National segment with a 62% market share as of May 2019, according to Honda Malaysia.
“The Jazz has captured many hearts over the years. It is a compact car designed to be fun, versatile and practical; meeting the needs of customers from different lifestyles. The Jazz attracts a wide group of customers, which varies from young executives to college goers and young married couples,” said Honda Malaysia’s Managing Director and CEO, Toichi Ishiyama.
Currently, Malaysia is the only country outside Japan to offer the Jazz Hybrid with Sport Hybrid i-DCD system. This variant has a new 1.5-litre DOHC i-VTEC engine combining 7-Speed Dual Clutch Transmission (DCT) with Integrated High-Power Motor for stronger performance.